At the end of the day, failing to create content and digital spaces that work for people from all backgrounds, consequently excludes large user even if you’re not someone demographics and results in you losing out on potential ROI. That was it for us on day 2 at Confab 2021. It was jam packed and even included a very cute pet show! See you again tomorrow for day 3.
Confab is arguably the biggest
content strategy conference in the world and it’s the place to be for anyone interested in content marketing. While the 3 day event is usually held in Minneapolis, this year’s conference is being held online. Meaning the rest of the world can attend the conference from the comfort of their living room sofa. Here at Serps we kicked off day 1 of Confab 2021 just there.
Tuning in from Scotland
we were a little behind Kristina bc data america Halvorson’s 9am (CDT) welcome announcement. It was about 3pm for us. Still, with a cup of coffee in our hands, we were ready for an evening full of learning about the latest thinking in content strategy. Inclusivity at the heart of UX Vidhika Bansal kicked off the day 1 with her keynote speech: Say my name, say my name: Honoring people’s humanity with the words we use.
All words are important
particularly our names. They carry our history and reflect our identities. And as Vidhika so powerfully explained in her opening speech, it’s important that we respect them. ‘We have so much power to honor people’s humanity with our words.’ Vidhika Bansal Looking at UX copy in particular, Vidhika explained how something as simple as a tech system validation rule can have a lasting impact on the real world.
Discriminatory language such
as ‘Your name is invalid’ not only ‘others’ the user but prevents them from accessing the system they need, simultaneously creating negative emotional it was founded by and physical results. Indeed, this can be applied to all types of content. And copy. When writing new copy, we need to stop and ask ourselves who we are addressing and perhaps equally as important, who are we. Excluding? We should seek to include diverse perspectives both in. Our teams and our research so that our content honors the diversity of individual users.
Audio content strategy Next up
Sophie Taran presented on developing a strategy for audio experiences. With. Audio content is becoming an increasingly popular form of content, this cz leads to a really interesting presentation. Presenting a case study on how The New Yorker. Successfully integrated podcasts and audio. Stories to their app, Sophie’s presentation. Explored the question: How do you write. About something. Discussing best-practices for audio-first experiences, Sophie explained how integrating audio options into your existing